The Minister of Culture and Tourism, Lai Mohammed, has said that the Muhammadu Buhari Administration has exceeded efforts to make Nigeria a tourist destination despite the plot to de-market the country.
He said this at the launch of the book ‘Discover Nigeria’.
According to the Nigerian Tourism Development Corporation, the country’s tourism sector holds a $4bn domestic market, while the diaspora market is $3bn.
The minister said President Buhari is making deliberate efforts to make the country a world class tourist destination.
According to him, the campaign to bring back Nigeria’s artifacts from Britain is a show of strength towards the goal.
The Benin Bronzes which were some of Africa’s greatest treasures, were looted in 1897.
“The administration is taking viable steps to transform Nigeria a tourist destination despite the huge challenge arising most time from deliberate de-marketing,” said Mohammed.
According to him, the country is hugely blessed with marketable tourist sites that could translate to revenues for Africa’s biggest economy.
The Minister said the tourism sector would face serious reforms following the administration’s effort to give the country the right image.
But experts had argued that Nigeria’s tourism needed huge investments in other to transform it into a multi-billion-dollar industry.
“I think our biggest problem is that we are focusing a lot on attractions. Now attractions don’t translate into any form of economic activity. It has very little value,” President of La Campagne Tropical Beach Resort, Wale Akinboboye had said on Channels Tv.