The Minister of Industry, Trade and Investment, Otunba Adeniyi Adebayo yesterday in Abuja launched the `Export4Survival’ campaign’ to boost the Nigeria’s non-oil export.
Daily Trust reports that `Export4Survival’ campaign is a flagship theme of the Nigerian Export Promotion Council (NEPC) aimed at sensitising the business community on inherent benefits in the non-oil export sector.
According to the minister, the launch of this campaign is an official endorsement of the initiative to stimulate the consciousness of all Nigerians to the realities of our time.
He emphasised that the diversification of the productive base of the economy is key to employment generation, wealth creation, and poverty reduction in Nigeria.
“The business community, Micro, Small, and Medium Enterprises (MSMEs), trade associations, and the organised private sector should embrace it as a brand that will be a game changer in the socio-economic space of our national development.
“As part of efforts at creating awareness on non-oil export development and promotion activities of the council, there is no gainsaying the fact that with the Export4Survival campaign, significant mileage would be gained in the volume and value of exported Nigerian products and services.
“It is also envisaged that with the launch of this campaign, more activities would be seen to be taking place in the non-oil export ecosystem that would increase foreign exchange earnings into Nigeria,” Adebayo said.
He, however, tasked practitioners in the non-oil export value chain to adhere to global best practices for their products to receive acceptability with zero export rejection and be competitive in the international market.
Earlier in his remarks, Dr Ezra Yakusak, the Executive Director, of NEPC, said that the event signaled the beginning of a commitment to reposition the operational activities of the council’s mandate to develop and promote the non-oil export sector.