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Nigeria Not Taking Huge Advantage Of Creative Industry–Minister

The creative, entertainment, and culture tourism sectors provide significant commercial and investment prospects, yet they are underutilized. Amb. Mariam Yalwaji Katagum, Minister of State for Industry, Trade, and Investment, repeated this today during the 2nd Edition of the 2-day investment drive Enjoy Nigeria expo (ENEX 2022) in Abuja.

The present exhibition, according to Katagum, is part of the federal government’s efforts to build a platform for investment in Nigeria’s “multibillion-dollar creative entertainment, cultural, and tourism industries.”

She remarked during the opening ceremonies that her administration is determined to strengthening public-private partnerships in important sectors like as entertainment and tourism to boost the country’s GDP, which is heavily reliant on the oil sector. “This is consistent with the federal government’s objective to diversify the economy,” she added. Mrs. Gertrude Orji, head of the Department of Investment Promotion, represented the minister, who pledged that the federal government will continue to protect investors and their investments in the country while maintaining the required ease of doing business in critical non-oil industries.

Dr. Evelyn Ngige, Permanent Secretary of the Federal Ministry of Industry, Trade, and Investment, earlier in her welcome address, represented by Ishaya Abednego, a Deputy Director in the Department of Investment Promotion, lauded the current administration’s drive and insistence on promoting local content.

Professionals from the tourist and entertainment industries went in large numbers.

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