Huawei is ranked 45th, up two places from last year, in the latest “BrandZ Top 100 Most Valuable Brands,” with a US$29.4 billion brand value (nine per cent increase year over year).
Underpinned by an unrelenting drive for innovation, Huawei makes the top 50 for the fifth consecutive year in 2020.
It is steadfast in its commitment to innovation and driving value for global consumers.
A study published by WPP and Kantar, a global data, research and consulting analytic firm, said the total brand value of top global brands saw a brand value hike of 5.9 per cent compared to the year prior, with the technology sector remaining as the top contributor for 15 years in a row, representing 37 per cent of the top 100 total brand worth.
Chinese brands are also gaining in prominence with 17 making the top 100, including five being recognised as among the ‘Top 20 Risers’ – brands that increased most in value.
The past year has seen Huawei hone in on its strategy to diversify and broaden its offerings in both domestic and overseas markets.
During its Virtual Launch in February, Huawei launched an array of new products, including the 5G foldable smartphone HUAWEI Mate Xs, HUAWEI MatePad Pro 5G tablet, and AppGallery, Huawei’s first-party app distribution platform.
The event also saw Huawei formally present its all-Scenario Seamless AI Life Strategy, and reaffirmed its efforts to invest into the full stack of consumer electronics technology ranging from 5G to AI.
The HUAWEI P40 Series, launched the following month, set a new bar for mobile imaging technology, offering an all-day Super Definition photography experience to consumers with a trio of cutting-edge camera smartphones.
Huawei has held its title as the world’s second largest smartphone maker with a 17.8 per cent market share; the company’s continued momentum in the wearables sector resulted in shipments going up by 62.2 per cent and a 12 per cent share of the global tablet market, which secured Huawei’s place as the third largest tablet vendor worldwide.
Business consultancy firm, Boston Consulting Group (BCG), also recently unveiled its annual Most Innovative Companies Report, which names Huawei the world’s sixth most innovative company, ascending 42 ranks from last year.
The rankings are in large part based on a survey that BCG conducted from August 2019 through to October 2019. BCG assesses the companies’ performance on multiple facets including global mindshare, industry peer review, industry disruption and value creation.
Among the top 50 companies listed, Huawei had the most significant leap upwards and is the highest ranked Chinese company.
Further, Huawei has been working alongside with developers and partners to cultivate an all-scenario ecosystem of software, which is integral to its envisioned smart future.
For example Huawei is committed to fully opening up its chip-device-cloud capabilities to accelerate app experience innovation, and has earmarked one billion dollars to fund the Shining-Star Programme, an initiative that offers developers a range of services to help them launch their ideas.